Communication Manager - Tasks and specialisations

Kaiwhakahaere Whakawhiti Kōrero

Tasks & duties

Communication managers may do some or all of the following:
  • inform clients and the public about an organisation
  • design strategies that promote and support the organisation
  • produce publications such as newsletters, leaflets and annual reports
  • manage media issues and sponsorships
  • manage the communication budget
  • manage other communication staff
  • develop and maintain the organisation's corporate image and identity
  • brand manage the use of logos, signage, stationery and a writing style guide
  • develop and manage advertising and communication programmes and campaigns
  • develop and maintain company Internet or intranet (internal) Web pages
  • keep staff and clients up to date with company news
  • organise functions
  • deal with advertising companies and production houses
  • run in-house communication courses.
Jeremy Lambert sits at a boardroom table

Communication managers are the public face of an organisation

 

Updated September 2009