Advertising Art Director - Tasks and specialisations
Kaihautū Toi Pānuitanga
Tasks & duties
Advertising art directors may do some or all of the following:
- receive an advertising brief that includes the background of the client, product or service, and the objectives of the advertising
- discuss with the client their product, and what the advertising medium is
- research the product, client or service
- think up advertising ideas for print, television or direct mail in partnership with a copywriter and/or other members of the creative team
- ensure the ideas are appropriate to the client's brand
- create a visual sequence (storyboard) for television advertisements
- present some of the drafts and ideas to the client
- discuss with the client what idea they like and any changes they want
- negotiate contracts with people involved in the advertising process such as photographers, talent (people featuring in advertisements), television directors and other production workers
- co-ordinate the production of the advertising.
Mark Forgan discussing creative ideas with copywriter Jamie Standen
Bridget Bussell reading through an advertising brief
Updated
May 2009
