Featured items

There are no featured items on this page

Demonstrator - Personal requirements

Kaiwhakaatu

Skills & knowledge

Demonstrators need to have:

knowledge of the product or service they are demonstrating
knowledge of display, sales, and demonstration techniques
good presentation skills
good communication and listening skills
planning and time management skills for organising weekly schedules.

Demonstrators displaying food also need to have knowledge of food safety and hygiene, and awareness of health and safety protocol in the venues where they are demonstrating.

Kimberly Romeril showing a catalogue to a customer

Demonstrators must be able to clearly explain their product

Personal Qualities

Demonstrators need to be:

confident about engaging with the public for long periods, and approaching people
outgoing and persuasive
friendly and polite
understanding and aware of other cultures
adaptable.

A good memory is useful, as demonstrators need to recall details about the product they are promoting.

Common sense is also important, as you need to know when it is appropriate to approach people.

"You have to be spontaneous. There is no set pattern – you need to sell different things in different ways all the time."

Carl Hamblyn - Demonstrator

Physical Requirements

Demonstrators need to have a neat and tidy appearance, and be able to speak clearly. They need to be reasonably fit and healthy, because they are on their feet for long periods and may have to do some lifting.

Previous page - Tasks and specialisations

Next page - How to get into the job

Updated September 2009

Return to page navigation menu