Featured items

There are no featured items on this page

Communication Manager - Personal requirements

Kaiwhakahaere Whakawhiti Kōrero

Skills & knowledge

Communication managers need to have:

knowledge of the company they work for, its business, products and services, and target audience
knowledge of the media, how it operates, and what types of media to use for different purposes
the ability to summarise and simplify complex information and communicate it to different groups
knowledge of public relations
excellent communication skills including research, writing, editing and presentation skills
the ability to form and maintain relationships, especially with managers and journalists
knowledge of different design and printing methods
computer and desktop publishing skills, as well as photography skills
good project management skills
time management, organisational and planning skills
an understanding of event management
an understanding of budgeting and finance
leadership skills
problem-solving skills.

"I think one thing that comms managers usually get trapped into is that they create a list of media and then they just send them everything. I usually start my media list from scratch every time I send something out. And it’s specific to the media release that I’m about to send."

Jane Keig - Communication Manager