Communication Officer - Personal requirements

Āpiha Whakawhiti Kōrero

Skills & knowledge

Communication officers need to have:
  • knowledge of the company they are working for, and its business and/or products and services
  • knowledge of the media, how it operates, and what types of media to use for different purposes
  • the ability to summarise and simplify complex information and communicate it to different groups
  • the ability to put together a communication strategy
  • excellent written and oral communication skills, including a good understanding of English grammar
  • the ability to form and maintain relationships, especially with managers and journalists
  • knowledge of different design and printing methods
  • computer and desktop publishing skills, as well as photography skills
  • good project management skills
  • time management, organisational and planning skills
  • leadership skills. 

 

Michael Allen

"Good communication is really about getting your messages out there and making sure they are heard loud and clear by your target audiences."

Michael Allen - Communication Officer

 

Personal Qualities

Communication officers need to be:
  • outgoing and comfortable with meeting new people 
  • confident sharing their ideas in a team 
  • creative and enthusiastic 
  • adaptable and open-minded 
  • responsible 
  • accurate 
  • able to work well under pressure 
  • consistent when dealing with staff, clients and members of the public 
  • able to keep information private.
It's also helpful to have a good memory.

 

Phil McGrath

"Having a good memory is helpful, so you can recall information at the drop of a hat to answer queries from the public."

Phil McGrath - Communication Officer

 
Updated September 2009