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Advertising Art Director - Personal requirements

Kaihautū Toi Pānuitanga

Skills & knowledge

Advertising art directors need to have:

knowledge of how an advertising agency operates, including advertising, promotional, printing and production methods
knowledge of the media and the best types of media to use for different advertising situations
understanding of various cultures, human behaviour and thought
good general knowledge as their work can involve a variety of subjects
knowledge of art materials and techniques, including how to use colour and design effectively
layout, design and computer skills, including the ability to use computer-aided design (CAD) software
excellent communication skills for presenting and selling ideas to clients
good people skills, including listening and negotiation skills
good time management, planning and budgeting skills
analytical skills for determining clients' needs
research skills for finding out about market trends, and the products and services they are helping to sell.

Mark Forgan

"The most important skill you need for this job is creativity, and the ability to come up with creative ideas on demand."

Mark Forgan - Advertising Art Director

Personal Qualities

Advertising art directors need to be:

creative and imaginative
observant, with an eye for detail
able to keep information private
patient and understanding
able to work well under pressure.

Physical Requirements

Advertising art directors need to have good hand-eye co-ordination, and normal colour vision.

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Updated May 2009

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Like many countries, New Zealand is feeling the effects of the global economic downturn. We will try to keep our job information updated to reflect these changes, but we recommend that you take the current economic climate into account when using our information.

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