Advertising Art Director - Working conditions

Kaihautū Toi Pānuitanga

Working Conditions

Advertising art directors work in offices at advertising agencies.

They may travel locally and nationally to photographers' studios, film companies, or to attend photo shoots and visit clients. 

Conditions may be stressful as advertising art directors work to deadlines.

 

Mark Forgan

"In this job you never have a typical day. You could be in Auckland shooting a television ad one day, recording a radio ad another day, or just here at the office."

Mark Forgan - Advertising Art Director

 

Equipment

Equipment advertising art directors may use includes:
  • office equipment
  • computers
  • sketch pads and pens
  • whiteboards
  • television and video equipment for playing back television advertising sequences. 
Mark Forgan writing notes in an office

Advertising art directors often sketch out ideas for advertising

 

Hours

Advertising art directors usually work normal office hours, although some work flexible hours.

Advertising work is often seasonal, with many clients wanting their products advertised over spring and summer. At these times of the year, advertising art directors may be required to work longer hours, including evenings and weekends, to meet deadlines.

 

Contact with people

Advertising art directors usually work as part of a creative team in an advertising agency, but they work most closely with a copywriter.

They also have contact with:
  • other agency staff, including graphic designers and accounts management personnel
  • clients
  • printers
  • production staff outside the agency.

 

Bridget Bussell

"You work really closely with your copywriter, so you need to be able to work well together and come up with great creative ideas."

Bridget Bussell - Advertising Art Director

 
Updated May 2009