Communication Officer - Job outlook

Āpiha Whakawhiti Kōrero

What are the chances of getting a job?

Job opportunities for communication officers have been growing, but the economic recession means jobs are currently harder to come by.

Recession means fewer communication jobs on offer in the private and public sectors

The current economic recession has slowed down job opportunities for communication officers.
  • Businesses are trying to minimise costs by hiring fewer people. This has also created more competition for the communication officer positions that do arise.
  • In March 2009, the Government put a cap on the hiring of public relations advisers (which includes communication officers) in the public sector.

Current slow-down in communications jobs may improve once recession ends

Though there are currently fewer job opportunities for communication officers, the overall trend in recent years has been for businesses to employ more communication officers. The number of people working in this job more than doubled between 1996 and 2006.
Number of communication officers in New Zealand
(1996, 2001, 2006)
CensusNumber of communication officers
1996804
20012,142
20062,196
Source: Department of Labour, Tertiary and Education Indicator Tool.
The number of communication officers has been growing partly because:
  • more tertiary institutes are offering communications qualifications
  • a more media-savvy public expects better quality information
  • more organisations are realising they need to keep the public informed about what they do, and also want to ensure the public gets the right information about their organisation.

What types of employers can I work for?

Communication officers can work in many different industries although most work for government departments, and organisations that have a high media profile.

Types of organisations communication officers work for include:
  • private companies
  • charities
  • government departments
  • specialised public relations consultancies
  • advertising agencies
  • media outlets.

Where can I do this job?

Communication officers can work in most cities in New Zealand, though most jobs are in Auckland and Wellington.

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Sources used to write this report

Updated June 2009