Meet Emily – Entrepreneur

Meet Emily Tasker, the young owner and chief executive of Flatpak, a company that makes special bags for the backs of quad bikes to help farmers safely transport their gear.

Innovation is key in the primary industries and it’s entrepreneurs like Emily Tasker who help make it happen.

After seeing farmers unsafely carrying equipment on the backs of their quad bikes, Emily decided to do something about it. Now Emily is the owner and chief executive of Flatpak, a company that makes special bags for the backs of quad bikes to help farmers safely transport their gear. Watch the video below to find out how Emily started her company and what opportunities she has found in the primary industries.

Keen on being an entrepreneur? Find out more about what it takes and the steps to setting up a business.


Emily Tasker talks about her company Flatpak and the opportunities she has found in the primary industries – 1.48 mins. (Video courtesy of Ministry for Primary Industries)

When we were starting Flatpak there were a lot of accidents happening on quad bikes.

So creating a product for quad bikes, and people say, “Well how does making a bag for quad bikes make driving quad bikes safer?”

No, adding weight to any transport isn’t safer, but if a farmer is going to chuck the gear on anyway then giving it in a way, where it’s in the right place – it’s on the back, all the gear can be strapped down within it.

So the bag was designed both for the farmer but also to meet these regulations that were coming in from health and safety. And to also help out, to play our part in trying to make it a little bit safer on farms.

I love starting up new ideas and I love the space I’m in at the moment with Flatpak and seeing the new opportunities we can create here.

People say there’s not that much out there, but when you can start something up new yourself it’s really cool and you create your own opportunities through those people who you meet and the connections – and putting yourself out there.

At first it’s a really scary thing to do, but yeah, I’ve got people around me who have that positive influence.

Putting yourself outside your comfort zone is where these new opportunities happen.

I love being able to get up and solve something and push it the next step forward.

We’ve got our plans for Flatpak – the next 5 to 10 years plans – and working towards those, and trying to knock them off each day is really cool.

I struggle now to turn my mind off at night and go to sleep.

My flatmates will tell you they are often the ones cleaning up after me or putting my dinner on the table so that I can work a little bit later and get home last minute through the gate.


Updated 6 Jun 2018