Diploma in Digital Marketing

Tasman International Academies

Subject area

Marketing

Qualification

Check out Fees Free to see whether you are eligible for a year of fees-free study or two years industry training. Contact your provider to confirm your study options meet the criteria.

Entry requirements

Both domestic and international students must be at least 18 years of age.

Minimum entry requirements are a Level 6 Diploma in Business and/or Marketing and/or IT or related discipline;
And/or

A Degree or a 3-year Diploma equivalent in any discipline

If applicants do not have a formal qualification, they can still apply if they have a minimum of 3 years of suitable work experience. Such applications will be assessed by TIA's Academic Board.

International Students must have IELTS of 6.0 overall with no band score lower than 5.5 or NZQA approved equivalent.

About the course

What can I expect out of this qualification?

This is a specialised programme designed to support students to acquire the building blocks of digital marketing. It provides for acquisition and application of a holistic understanding of key areas to focus when developing a digital marketing strategy. Students will learn about key digital channels and disciplines, digital marketing analytics and how to integrate these cohesively to make informed and strategic decisions within the digital and social ecosystem.

The structure of the programme assumes an introductory focus to digital marketing and digital consumer basics and gravitates to digital marketing channels and digital marketing analytics before allowing for students to embed their knowledge and skills in digital marketing capabilities within a coherent digital marketing strategy. The programme provides theoretical as well as practical insights allowing students to develop new skills, understand and harness the value of a constantly evolving digital marketing industry.
On successful completion of the programme, students will have developed a creative 'Portfolio' that showcases their learning and command over digital tools, techniques, channels and strategies covering key learning outcomes of the programme that they can use to enhance their job prospects upon graduation.

This programme is targeted for those who need to understand digital disciplines in more depth to keep abreast of the digital revolution in marketing, for those who are desirous of pursuing a profession in digital marketing, for existing marketing professionals who are already involved in the planning, implementation or measurement of digital marketing strategies and tactics, and even business owners and other professionals who want to exploit and extend the digital arena for business enhancement.

Scholarship information

Examples of related scholarships

Kate Edger Educational Charitable Trust - New Start Awards

Provided by:

Kate Edger Educational Charitable Trust - Manager

Website:

http://www.kateedgertrust.org.nz/

Value:

$18,000

Read more

AUT Undergraduate Scholarships

Provided by:

Auckland University of Technology

Website:

http://www.aut.ac.nz/scholarships

Value:

$7000 contribution to fees

Read more

This information comes from Generosity New Zealand. For more scholarships, search their givME database (formerly called BreakOut) via your college, university or local library website.

Contact details

Main Campus Office

Phone: (09) 379 3468
Fax: (09) 379 0557
Email: info@tasman.ac.nz
Web: http://www.tasman.ac.nz

Please contact the provider for details of where this qualification is offered.

The MyQ data is compiled by the Tertiary Education Commission based on responses to the MyQ survey provided by recent graduates of this qualification.

NZQA supplies all other information based on material from the provider.

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