Graphic Designer - Tasks and specialisations

Kaihoahoa Whakairoiro

Tasks & duties

Graphic designers may do some or all of the following:
  • discuss requirements of the project with their client
  • analyse the purpose of the project
  • discuss how to approach the project with colleagues
  • develop design ideas by researching and brainstorming with colleagues
  • prepare sketches, instructions and layout diagrams
  • suggest production methods, materials and costs
  • show design ideas to the client
  • receive client feedback and alter the design accordingly. 
Andy Clover looking at pictures with a client.

Andy Clover discussing ideas for an advertising promotion with a client

Lauren Robertson working on a computer at her desk.

Lauren Robertson using her computer to create a design

 

Specialisations

Graphic designers may choose to specialise in a particular area of graphic design such as:
  • print publishing
  • web design
  • advertising
  • corporate design.

 

Updated September 2009