Graduate Diploma in Integrated Marketing Communications

New Zealand Skills and Education College

Subject area


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Entry requirements

General Academic Admission
The entry requirements for this programme are:
Domestic and International applicants must hold a recognised Degree Level qualification equivalent to at least 360 credits at NZQA Level 7 or equivalent.

Applicants aged 20 years or above who have not met the General Admission and Entry Requirements may be eligible for special admission. We consider a number of factors when assessing special admissions, such as previous education and training, work experience, and motivation to study. Special admission may be granted upon evaluation by the Head of School and the Academic Board, or delegated authority, based on supplied evidence. This may include a resume, personal statement, and portfolio. It is expected these documents provide evidence of a minimum of 2 years' relevant work experience undertaken by the applicant. This will be based on a case-by-case evaluation for each applicant.

English Language Requirements
Have the English language competence to undertake this programme which is taught and assessed in English. Applicants who have English as a second language are required to have an International English Language Test System (IELTS) Academic score of 6.0 with no individual band score lower than 5.5; or equivalent. The score must have been achieved in one test taken in the preceding two years. This is subject to NZQA Rule 18, details of which can be found at:

International Students
International students must meet the General Admission Criteria (or equivalent), English Language requirements and hold a valid study visa to enrol in this programme.

International students on study visas will not be eligible to enrol in part-time courses.

Applicants will be selected in order of application.
All applicants will be interviewed (this may be conducted via Zoom or Skype).

About the course

What can I expect out of this qualification?

The aim of the Graduate Diploma in Integrated Marketing Communications is to provide students with work-ready skills and specific knowledge to effectively use IT tools to support management in making informed business decisions, which will benefit large corporations, SMEs, NGOs, Māori and Pacific businesses and communities. Students will be career changers, and people upskilling to gain advanced knowledge of consumer behaviour, social media, and skills in brand management, digital and services marketing, entrepreneurship, and new venturing. This programme will incorporate a focus on the importance of Te Tiriti o Waitangi and biculturalism and how it might apply in a professional context.

What graduates earn

Graduates who studied Sales and Marketing at this level can earn:


Median earnings one year after study


Median earnings two years after study


Median earnings five years after study

Status one year after study

Employment rate two years after study


Employment rate two years after study

Data as at November 2022

Contact details

Main Campus Office

Phone: (09) 827 6100
Fax: (09) 827 2660

Please contact the provider for details of where this qualification is offered.


NZQA supplies course information based on material from the provider.

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