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Diploma in Digital Marketing (Applied)

New Zealand Institute of Education

Subject area

Sales and Marketing not elsewhere classified




1 Year

Total student fees


over 1 Year - details

Check out Fees Free to see whether you are eligible for a year of fees-free study or two years industry training. Contact your provider to confirm your study options meet the criteria.

About the course

What can I expect out of this qualification?

This is a unique and cutting-edge specialised programme designed to support students to acquire and apply a holistic understanding of the various digital marketing channels to make informed decisions for strategic advantage of organisations, business units, or product line in a revolutionised digital environment. The programme is structured around digital marketing essentials with concepts and theories that underpin digital marketing approaches and their relationship to conventional marketing, digital channels including content marketing and media, digital design principles, websites and e-Commerce, mobile marketing, social media marketing and email fundamentals and strategic applications, search engine business model, and data analysis and reporting. The programme provides theoretical as well as practical insights allowing students to develop new skills and understand and harness the value in a constantly evolving digital marketing industry. This programme is targeted for those who are desirous of capitalising on career opportunities in digital marketing; marketing professionals who are currently using digital marketing to meet their objectives; entrepreneurs or business leaders who want to exploit online media to enhance their business performance.

Key Information for Students

Entry Requirements

Minimum requirements

Both national and international students must be at least 20 years of age in the year of study and hold as a minimum: Level 5 Diploma in Business and/or Marketing or equivalent, and 2 years experience in a business and/or marketing role: or Level 6 Diploma in Business and/or Marketing or equivalent, and 1 years experience in a business and/or marketing role: or A Degree or 3-year Diploma equivalent in any discipline The applicant can demonstrate equivalent level 5 academic plus practical, professional or technical knowledge and skills in an entrance pre- enrolment exam/tes and admission interview that would be held prior to confirmation of enrolment. All applicants will be interviews to evaluate their readiness and interest in the field of study as part of the entry selection process. International students for whom English is no their first language are required to have completed NQF level 5 Business International Diploma OR a Degree and have an IELTS of 6.0 with no band score lower than 5.5 or a TOEFL score of no less than 550.

Detailed requirements

See provider website for more details about entry to this qualification.


1 Year

Tuition Fees

Annual Total qualification
Student fees
(what you pay)
$8,056 $8,056
Government tuition subsidy
(what the government pays)
$6,298 $6,298
Total $14,354 $14,354

StudyLink website – information about student loans

A Compulsory Student Services Fee may be charged, see your provider for details.

Student Success


National Graduate Outcomes

Outcomes for students who completed qualifications at the same level and in the same subject area, three years after completion:

Median earnings $40,435
Earnings range N/A
In employment 55%
In further study 35%
On a benefit N/A

All KIS information is the most recent data available and relates to domestic students only.

Click here for more information about the Key Information for Students

Scholarship information

Examples of related scholarships

Wakatū Tertiary Education Scholarship

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Wakatu Incorporation New Zealand



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The Piki Ake Kake Ake Scholarship

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Massey University




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This information comes from Generosity New Zealand. For more scholarships, search their givME database (formerly called BreakOut) via your college, university or local library website.

Contact details

Main Campus Office

Free phone: 0800 69 33 82
Phone: (09) 4896205
Fax: (09) 4896209

Please contact the provider for details of where this qualification is offered.

Where does this information come from?

The Key Information for Students data is compiled by the Tertiary Education Commission based on information provided by tertiary education providers and the Ministry of Education. Remember to check the provider’s website for further details.

The MyQ data is compiled by the Tertiary Education Commission based on responses to the MyQ survey provided by recent graduates of this qualification.

NZQA supplies all other information based on material from the provider.

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