Master of Professional Public Relations

Massey University

Subject area

Public Relations

Qualification

Check out Fees Free to see whether you are eligible for a year of fees-free study or two years industry training. Contact your provider to confirm your study options meet the criteria.

Entry requirements

Bachelor's degree or completed academic work recognised as equivalent under the University's Admission Ad Eundem Statum regulations.

About the course

What can I expect out of this qualification?

Graduates of the Master of Professional Public Relations will be able to match insights from critical thinking to the demands of contemporary public relations practice, applying latest scholarship to their problem-solving in context-sensitive ways. Their strategizing will not only be informed by this knowledge but also they will be able to communicate the business return on public relations investment using advanced analytical methodologies. Graduates will be able to critically reflect on their own practice in the light of comparative studies of public relations implementations in varied cultural settings and not only articulate the differences and similarities but also understand how to apply the lessons to their own contexts. Graduates should be able to 1. Analyse Critically analyse and reflect upon current trends in Public Relations practice internationally. 2. Design and execute a research project on a Public Relation problem or solution 3. Demonstrate and apply advanced understanding of Public Relations strategy 4. Critically reflect on Public Relations practice from an ethical standpoint.