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Kaitango Whakaahua

Alternative titles for this job

Photographers take photographs of people, places, products or events.


Photographers who work for others usually earn

$19-$35 per hour

Self-employed photographers usually earn

$50-$250 per hour

Source: Woolf Photography, 2020.

Job opportunities

Chances of getting a job are average for new photographers, but good for those with experience.


Pay for photographers varies depending on experience, how often they work and the type of photography. Many photographers are self-employed and their income depends on the success of the business.

  • Photographers in training can expect to earn the minimum wage. 
  • Photographers with two to three years' experience usually earn between $25 and $30 an hour. 
  • Self-employed photographers can earn $50 to $250 an hour.

Source: Woolf Photography, 2020.  

(This information is a guide only. Find out more about the sources of our pay information)

What you will do

Photographers may do some or all of the following:

  • use digital camera and lighting equipment
  • work out ideas for photo shoots
  • arrange cameras, lights, locations, props and models
  • digitally process and edit photos for print or web
  • manage and market their own businesses
  • plan, produce and edit video footage. 

Skills and knowledge

Photographers need to have knowledge of:

  • cameras, flashes, lenses and computers
  • how to control light and achieve different photographic effects
  • how to process digital images and use software such as Photoshop and Lightroom
  • latest photographic methods, equipment and trends.

Self-employed photographers also need small business and marketing skills, along with an understanding of relevant legislation such as copyright and consumer law.

Working conditions

Photographers may:

  • work regular business hours, or may work long, irregular hours, including evenings and weekends
  • work in studios, offices and outdoors in various locations
  • travel locally, nationally or internationally to photograph locations.

Entry requirements

There are no specific entry requirements to become a photographer as you gain skills on the job. However, a relevant tertiary qualification such as a Bachelor of Fine Arts may be useful. 

Some employers prefer to train new photographers themselves. They may also support them to work towards a photography qualification. 

Secondary education

There are no specific secondary education requirements to become a photographer, but useful subjects include visual arts, art history, digital technologies, design and visual communication, mathematics and statistics, and English.

Personal requirements

Photographers need to be:

  • good communicators and able to make people feel relaxed and at ease
  • patient and organised
  • able to work well under pressure
  • accurate, with an eye for detail
  • confident and motivated
  • creative and artistic
  • practical and technically skilled
  • good at solving problems
  • good at networking to establish a customer base. 

Useful experience

Useful experience for photographers includes:

  • amateur photography, including darkroom experience
  • art experience
  • experience with photography editing software.

Find out more about training

NZ Institute of Professional Photography
info@nzipp.org.nz - www.nzipp.org.nz
Photographic Society of New Zealand
Check out related courses

What are the chances of getting a job?

Range of ways to increase chances of getting work

Opportunities are good for experienced photographers with a good reputation and a wide range of clients but average for new photographers as there is quite high competition for new vacancies.

However, most photographers work part time, and supplement their income with another job.

You can increase your chances of getting a job if you:

  • can show employers a creative portfolio 
  • market yourself well
  • can produce innovative work by experimenting with digital photography techniques 
  • have good knowledge of computer software packages like Lightroom and Photoshop
  • specialise in a particular area of photography such as medical photography, engagements, weddings, births or journalism
  • belong to and network with members of a professional body such as the New Zealand Institute of Professional Photography (NZIPP) or the Photographic Society of NZ.

According to the Census, 2,244 photographers worked in New Zealand in 2018.

Most photographers self-employed

Most photographers are freelancers. Some photographers work as employees for established photographic companies while selling their own work on commission and gaining business skills.  

Photographers may also work for:

  • photographic agencies
  • news agencies
  • newspaper and magazine publishers
  • shops that offer photo processing
  • tertiary institutions that require photography teachers
  • hospitals and the police.


  • Ministry of Business, Innovation and Employment, 'Occupation Outlook, Photographers', accessed November 2020.
  • Stats NZ, '2018 Census Data', 2019.
  • Woolf, S, business owner and photographer, Woolf Photography, careers.govt.nz interview, October 2020. 

(This information is a guide only. Find out more about the sources of our job opportunities information)

Progression and specialisations

Photographers may progress to set up their own photography business, or move between areas of photography – for example, from photojournalism to teaching. Further training may be needed to move into some areas.

Photographers may specialise in a particular area of photography, such as:

  • advertising, food, fashion and editorial
  • artistic – producing photographic artworks for sale or exhibition
  • corporate and commercial
  • press, sports photography and photojournalism
  • medical photography
  • social, including weddings and portraits
  • stills photography – working in the film industry taking photos for marketing
  • photographic styling
  • photographic retouching – creating an illusion or enhancing or correcting photographs.  

Many photographers need to work in more than one area to make a living.

Photographer taking a photo of a wedding group

Photographers can specialise in wedding photography

Last updated 9 November 2020