Due to the COVID-19 pandemic some of our job opportunities information may have changed. 

Event Manager

Kaiwhakahaere Tauwhāinga

Alternative titles for this job

Event managers plan, promote and run events, such as conferences, for a variety of clients.

Pay

New event managers usually earn

$42K-$50K per year

Event managers with three or more years' experience usually earn

$50K-$75K per year

Source: Hays and Robert Walters, 2021.

Job opportunities

Chances of getting a job as an event manager are poor due to lack of demand.

Pay

Pay for event managers varies depending on experience. New event managers often start out as event assistants or event co-ordinators.

  • New event managers usually earn between minimum wage and $50,000 a year.
  • Event managers with three or more years' experience usually earn $50,000 to $75,000, or more.

Sources: Hays, 'FY 2020/21 Salary Guide Australia and New Zealand', 2021; and Robert Walters, 'Salary Survey 2021', 2021.

(This information is a guide only. Find out more about the sources of our pay information)

What you will do

Event managers may do some or all of the following:

  • develop concepts for an event
  • work closely with clients, contractors, staff and volunteers
  • train volunteers
  • create plans and documentation for the event
  • work out and manage a budget for the event
  • book the venue or venues, and event equipment
  • promote and market the event to media and relevant target groups
  • oversee the running of the event
  • deal with enquiries about the event
  • organise funding, sponsorship and ticketing for the event
  • evaluate the event and process.

Skills and knowledge

Event managers need to have knowledge of:

  • the entertainment and hospitality industries
  • venues, contractors and suppliers used by the events industry
  • social media
  • how to network
  • relevant health and safety requirements.

Working conditions

Event managers:

  • usually work regular business hours, but may also work weekends or evenings
  • usually work in offices and wherever events are held, including indoor and outdoor venues and facilities
  • may travel to events around New Zealand.

What's the job really like?

Event manager video

Tania Hakaraia talks about being a film festival event manager – 3.08 mins.

Tania: I’m Tania Hakaraia and I’m the festival co-ordinator.

Well the part of it, pretty much anything that needs doing Libby passes on to me I will do but concentrating this year mostly on the ticketing, getting our ticketing up and running. Liaison with the schools, with the community, volunteers, volunteers, this is our first year of using the volunteer system and so co-ordinating that, so we can find out what roles we actually need volunteers for.

It’s been a lot more than last year, during festival week probably from about five in the morning through until 10 at night by the time I clear emails again, and the lead-up to the festival, there’s just been weeks of it really.

I got involved, well, my husband is Libby’s cousin and a couple of years ago, a few years now she made a little film out on our marae called ‘The Lawnmower Men of Kapu’. And then got taken to the Wairoa Film Festival, so we went to Wairoa, Pat and I and a couple of friends and that was our first experience of an international film, well any film festival. So we spent the time up there and came back and said that was so neat, getting to see this especially short films that we don’t see we should have one in Otaki. In the mean time Libby is doing a lot of travelling overseas and they’re saying to her ‘When is New Zealand going to have an indigenous film festival?’

As your kids grow up you participate in all sorts of things. I used to be involved with horse shows years ago when I was young, so you know the ins and outs of various things that need to be done, but one thing that helped us or helped me tremendously was we were invited over to the Imaginative Film Festival in Canada last year. Jason the executive director he said ‘Look if you guys can get here we’ll look after you’ and they gave us access. They gave us access to the films, we could talk to people, we could just get the whole feel of it, we were able to go along to various meetings – there’s quite a lot of meetings that go on while they’re there, meet up with people, talk and find out that way, so that helped tremendously for this year.

I think it’s enthusiasm, time, dedication, just don’t expect to get a lot of money out of it cos there’s not, yeah, just, communication is the biggest thing, which is really what filmmaking is about isn’t it. And dedication and passion, at my age I’ve discovered something new that I’m, I’m loving.

Entry requirements

To become an event manager, you need prior experience in running events and/or a relevant qualification. Training and study options include:

  • on-the-job training and study towards a tertiary qualification such as the New Zealand Certificate in Tourism Conventions and Incentives (Level 4), or the New Zealand Diploma in Tourism Conventions and Incentives (Level 5)
  • a Graduate Diploma in Event Management (Level 7)
  • a degree in marketing, tourism and hospitality, communications, or applied management (with a major in event management).

Volunteering at events is a good way of getting experience in event management.

Secondary education

There are no specific secondary educational requirements, but useful subjects include accounting, business studies, economics, English, home economics (food and nutrition) and maths.

Personal requirements

Event managers need to be:

  • creative, imaginative and adaptable
  • confident, enthusiastic and motivated
  • excellent at planning, organising and decision making
  • good at negotiating
  • experts in writing and communication
  • able to pay attention to detail
  • able to work well under pressure.

Useful experience

Useful experience for event managers includes:

  • public relations and marketing work
  • media or communications work
  • work in the hospitality, tourism or outdoor education industries
  • theatre, music or film work
  • project management and administration.

Physical requirements

Event managers need to be reasonably fit, as they may assist in setting up and running events.

Registration

Event managers may choose to become members of the New Zealand Events Association (NZEA).

Find out more about training

NZ Events Association (NZEA)
027 467 4564 - info@nzea.co - nzea.co
ServiceIQ
0800 863 693 - intel@serviceiq.org.nz - www.serviceiq.org.nz
Check out related courses

What are the chances of getting a job?

COVID-19 pandemic decreases demand for event managers

Job opportunities for event managers are poor because the COVID-19 pandemic has reduced demand for workers.

Demand may improve as restrictions to control the spread of the pandemic ease.

According to the Census, 3,888 event managers worked in New Zealand in 2018.

Types of employers varied

Event managers can work on short-term projects or be permanent employees. They may work for:

  • event management and conference management companies
  • large corporate organisations
  • local government bodies such as city and district councils
  • charities and not-for-profit organisations
  • sporting organisations
  • educational institutions such as universities.

Some event managers are self-employed.

Sources

  • Auckland University of Technology, ‘A Future in Event Management’, accessed March 2021, (www.aut.ac.nz).
  • Hays, ‘FY 2020/21 Salary Guide Australia and New Zealand’, accessed March 2021, (www.hays.net.nz).
  • New Zealand Events Industry Association website, accessed March 2021, (www.nzea.co).
  • Robert Walters, ‘Salary Survey Results’, accessed March 2021, (www.robertwalters.com).
  • Stats NZ, '2018 Census Data', 2019.

(This information is a guide only. Find out more about the sources of our job opportunities information)

Progression and specialisations

Most event managers work up from the positions of event assistant and event co-ordinator.

Event managers may progress to start up their own businesses, or work as directors of event management companies.

They may also move into:

  • venue management
  • fundraising
  • charity or not-for-profit management
  • event marketing
  • project management.

In some larger event management companies there are opportunities to specialise in areas such as:

  • event logistics
  • event fundraising and sponsorship
  • event marketing and communications
  • event administration.

Some event managers specialise in organising weddings.

An event manager and client in a meeting at an office

Event managers work with clients when organising events

Last updated 21 September 2021