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Sales and Marketing Manager

Kaiwhakahaere Hokohoko

Alternative titles for this job

Sales and marketing managers plan and direct the development, promotion and sale of an organisation's goods and services.


Sales managers usually earn

$85K-$300K per year

Marketing managers usually earn

$70K-$180K per year

Source: Hays, Michael Page and Robert Walters, 2018.

Job opportunities

Chances of getting a job as a sales and marketing manager are good due to strong demand.


Pay rates for sales and marketing managers vary depending on skills and experience.

  • Sales managers usually earn between $85,000 and $300,000 a year.
  • Marketing managers usually earn between $70,000 and $180,000.

Sources: Hays, Michael Page and Robert Walters, 2018.

(This information is a guide only. Find out more about the sources of our pay information)

What you will do

Sales and marketing managers may do some or all of the following:

  • plan the sales and marketing activities of an organisation
  • help develop new products and services using market research
  • identify new target markets
  • analyse and report on advertising and marketing campaigns
  • report on sales and make sure sales targets are met
  • manage and develop sales and marketing staff.

Skills and knowledge

Sales and marketing managers need to have knowledge of:

  • products or services they sell, the market for those, and how to advertise or promote them
  • staff management and development
  • marketing techniques and strategies, such as online marketing
  • budgeting and finances, to help with costing products and services
  • market research techniques.

Working conditions

Sales and marketing managers:

  • usually work regular business hours, but may work weekends or evenings for special events
  • spend most of their time working in offices
  • may travel nationally to visit other branches of a company or organisation.

What's the job really like?

Tom Probert

Tom Probert

Sales and Marketing Manager

How did you get into sales and marketing?

"At university I realised that by understanding the beliefs and behaviours of people you have an amazing opportunity to create change. From that moment, marketing was an obvious career path for me.

"Sales then felt like a complementary skill set to a successful marketing career, so I jumped at opportunities to get sales experience."

What do you enjoy most about your work?

"The fact that I continue to learn and be challenged on a daily basis. In marketing you constantly have to change your thinking style and approach to stay ahead.

"There's also a huge people element. Inspiring staff to get behind a challenge is really exciting."

What advice would you give someone considering a career in sales and marketing?

"Go for it! Marketing is always changing so never accept one way as the only way to do things. 

"There are lots of ways to build your knowledge and experience. Volunteering for a local charity, for example, is a great way to develop marketing skills. There are also lots of online resources and publications, as well as events, which provide free content and insights about the industry."

Entry requirements

To become a sales and marketing manager you need a Bachelor's degree in marketing, business, economics, commerce, or a related field.

You also need to have relevant sales or marketing experience.

Secondary education

NCEA Level 3 is usually required to enter tertiary training. Useful subjects include business studies, media studies, design and visual communication (graphics) and English.

Personal requirements

Advertising, sales and marketing managers need to be:

  • creative
  • persistent and motivated
  • able to lead and persuade people
  • enquiring and analytical
  • good at networking and building relationships
  • strong verbal and written communicators
  • skilled at planning
  • able to work well under pressure.

Useful experience

Useful experience for advertising, sales and marketing managers includes:

  • work as a sales representative
  • call centre or other customer service work
  • work in marketing and communications
  • work in journalism, advertising or a media agency
  • experience in human resources.

Find out more about training

Commercial Communications Council
(09) 303 0435 - office@commscouncil.nz - www.commscouncil.nz
Institute of Management New Zealand (IMNZ)
(09) 905 1738 - enquiries@imnz.net.nz - www.imnz.co.nz
New Zealand Marketing Association
(09) 361 7760 - marketing@marketing.org.nz - www.marketing.org.nz
Check out related courses

What are the chances of getting a job?

Good opportunities for experienced sales and marketing professionals

Your chances of securing a job as a sales and marketing manager are best if you have:

  • at least three to five years' experience in a sales and/or marketing role
  • industry experience relevant to the sector you want to work in
  • strong digital sales and marketing skills, including knowledge of search engine optimisation, e-commerce, social media management, and digital marketing and analytics software.

Demand for sales and marketing managers driven by many factors

Demand for sales and marketing managers is strong due to:

  • growing importance of digital communication systems such as social media
  • businesses expanding, which means greater demand for staff to market their goods and services
  • fairly high turnover among sales and marketing staff, as they often change employers or move into more senior positions.

Types of employers varied

Sales and marketing managers work for organisations in a range of industries that provide and sell products and services, including:

  • retail
  • telecommunications
  • hospitality
  • manufacturing
  • agriculture.


  • Hays Recruitment, 'The FY 18/19 Hays Salary Guide: Salary and Recruitment Trends', 2018, (www.hays.net.nz).
  • Marketing Association of New Zealand, careers.govt.nz interview, August 2018. 
  • Michael Page, '2017 New Zealand Salary and Employment Outlook', 2017, (www.michaelpage.co.nz).
  • Robert Walters, 'Salary Survey 2018: Australia and New Zealand', 2018, (www.robertwalters.co.nz).

(This information is a guide only. Find out more about the sources of our job opportunities information)

Progression and specialisations

Sales and marketing managers may start as account managers (or in similar roles) before progressing to more senior positions such as regional manager or national manager.

Lara Signal discusses a marketing plan with a colleague

Sales and marketing managers plan the sales and marketing activities of an organisation

Last updated 15 June 2020